loja de fachada
Published 5 November 2026, 23:09
loja de fachada (front business, sham shop)
A business that is officially open but does practically no trade: there is a shop window, but no turnover. Such places are opened not for customers but for the sake of having a registered business.
Where you come across it. Discussions about historic town centres and about who is renting premises on tourist streets.
You cannot tell such a place apart by eye from an honest shop that is simply struggling — that is established from the paperwork and the turnover, not from how the window looks.